Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words Za'Darius Smith Youth Jersey , your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale. How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website? A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term. As webmasters and marketers, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services. No One Does It Better Than Arguably Billy Turner Youth Jersey , is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person. When I visit , I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires. has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented Adrian Amos Youth Jersey , sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that? Customer Oriented, Customer Motivated Website Okay, so you get the drift of where I'm going with this. You may not be out to kick from the top of the ladder, but the principles are applicable to any website whether you're selling one product or millions of products. With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction. You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore Preston Smith Youth Jersey , you're going to develop your website using your own experiences as a customer as your guide. What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time? Give Your Customers What They Want Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said?Author Bio: John Wright is the co-founder and vice president of Your Site Solutions ( ) and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing. Your Site Solutions is a single source provider of e-commerce software Dexter Williams Youth Jersey , hosting, products and services to meet the needs of tomorrow's Internet businesses. A weak global economy may be old news, but the effects of a slow recovery continue to linger and build. For many people, enduring prolonged financial challenges is taking its toll. No matter what economic bracket you fall into, the state of the world economy is affecting the decisions you make about money and lifestyle.
In the wake of this state of affairs Jace Sternberger Youth Jersey , did you know that financial stress may be responsible for up to 60 percent of all illness? A 2011 study by Financial Finesse, Inc. reports this fact, along with other fascinating trends in people's experience of financial stress.
One bit of good news from this study is that people have made some changes in their personal finances so they are handling financial stress slightly better than a couple years ago. In general, people are tending to their budgets better, spending less Elgton Jenkins Youth Jersey , and saving more. This is good in the long-term and a sound habit, but it may, in fact, be one thing slowing the financial recovery. Though the numbers may be slightly improving, financial stress is still epidemic.
The number one driver of financial stress is poor money management. Whether for individuals Darnell Savage Jr. Youth Jersey , corporations, or governments, tending to your budget is essential. A surprising thing is that stress related to money management seems to be most prevalent for middle income consumers (those earning $60,000-74,000year) who tend to pile up more debt than their lower income or higher income neighbors.
In this study Rashan Gary Youth Jersey , women were found to be more vulnerable to financial worries than their male counterparts, as were employees in the 30 to 44 age range. It may surprise you to note that married folks actually experienced lower financial stress than their single peers. This may be due to the fact that married partners can work together (ideally) to make ends meet.